Real Estate CRM tools oversee lead management and follow-up through automated email marketing, mobile tools, and task automation. Real Estate CRM tools share many of the same features as a traditional CRM tool, however they are specifically focused on customer relationship management for real estate agents and agencies.

Choosing the right CRM for you can be especially difficult for new agents without experience. This Real Estate CRM Buyer's guide compiles data from decades of working with top producing agents and finding the features they rely on to keep their business operating.